Let’s face it; advertising is expensive. And you don’t usually get that much bang for your buck. Just think about how expensive it is to run coupons in your local newspaper. How many of those coupons will be brought to you by a buying customer? How many of them will be thrown away? TV commercials are also very expensive. If you can only afford a few time slots a day, your commercials might not ever be seen by the majority of people that live in your community.
Perhaps you are fed up with sinking money into these forms of advertising. Or maybe you just want a fresh approach. If you are looking for a fresh, inexpensive way to advertise your business or supplement your existing advertising, you should think about giving away custom printed tote bags.
Tote bags with your logo printed on them are great advertising tools. How so? Take a look at the following:
People love to get free stuff. If you hand out quality full color printed bags, you will be remembered. The people who receive your tote bags might patronize your business just for the simple fact that you give away promotional items. If not, they will come face to face with your logo almost daily. So, when they think of purchasing products or services that you offer, they will naturally think of you.
Promo tote bags are ideal advertising tools because they are mobile. People use tote bags to carry almost everything. When they are out in the world, your tote bags act as miniature traveling billboards advertising your business. You can print a simple logo on your tote bags or place advertisements on the bags along with your logo. Whatever you decide, you will be sure that your bags will be seen by many.
Promotional advertising keeps on working. Once you hand out promotional products, they will keep advertising your business as long as they are being used. Custom printed tote bags are extremely durable and could be in use for years. How much would you expect to spend on other annual forms of advertising? A lot more than the cost of a single tote bag I’m sure!
Imprinted tote bags are ideal when it comes to promotional advertising. For starters, they are of a large size which means you have more options when it comes to printing. You will not be limited to a small logo or your company name. You can customize your bags however you wish. And tote bags travel. There is the no less expensive way to put your advertisement out there where hundreds of people will see it over the next few years.
Now that you’ve realized a tote bag’s marketing potential, here are a few hints for you before you do your tote bag buying:
Bag Stitching – Verify for the stitching worth of the bag. This determines its durability. Make sure that it is properly and tightly fastened to avoid unnecessary wear and tear.
Size – Confirm on an average size that’s just right for your promoting needs.
Customization Potential – Find out how well a particular customized tote bag could carry your message for you. Does the bag have ample space for your company name or logo?
Color and Design – Decide on a color and design that would best match your company name or logo. Your aim here is to make your logo imprinted tote bag look appealing and attractive. Avoid odd looks lest it’s essential.